Impact of high inflation on Black Friday shopping in Germany 2023

Published by
Kasia Davies,
Nov 17, 2023
In 2022, about 59 percent of respondents in Germany answered that they were going to pay more attention to Black Friday offers. 42 percent said that they were planning to buy less overall. This year, Black Friday is taking place on 24 November, 2023. The survey asked respondents in Germany how the high inflation and energy crisis would impact their shopping behavior on the day.

How will the high inflation (rising prices) affect your shopping behavior on Black Friday?

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Release date

November 2023

Region

Germany

Survey time period

November 6 to 7, 2023

Number of respondents

1,000 respondents

Age group

16-65 years

Method of interview

Computer-assisted web interviews (CAWI)

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